Track 16: Machine Learning for Digital Healthcare Innovation
Machine Learning for Digital Healthcare Innovation
A subfield of artificial intelligence (AI) and computer science called machine learning focuses on using data and algorithms to simulate how humans learn, gradually increasing the accuracy of the system.
IBM has a long history with artificial intelligence. With his research on the game of checkers, one of its own, Arthur Samuel, is credited with coining the term “machine learning”. In 1962, Robert Nealey, a self-described checkers master, competed against an IBM 7094 computer, but he was defeated. This achievement seems insignificant in light of what is now possible, but it is regarded as a significant turning point for artificial intelligence.
Machine learning-based products like Netflix’s recommendation engine and self-driving cars have been made possible in recent years because to technical advancements in storage and processing capability.
Increase in ML in medical settings
As technology advances, machine learning offers an exciting potential in the field of healthcare to enhance the precision of diagnoses, personalize care, and discover fresh approaches to problems that have persisted for decades. A tangible influence on the health of your community can result from using machine learning to program computers to make connections and predictions and to unearth crucial insights from vast volumes of data that healthcare providers might otherwise overlook.
Machine learning seeks to enhance patient outcomes and generate previously unobtainable medical insights. Through predictive algorithms, it offers a means of validating the judgement and judgements of physicians. Consider a scenario where a patient is given a specific drug by a doctor. Then, using data from a patient who received the same treatment and benefited from it, machine learning can verify this treatment plan.
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Sub-tracks
- Optimize your practice website for patient experience
- Invest in social media marketing for doctors
- Develop a local search engine optimization strategy
- Correct your provider profile listings
- Have an active content marketing strategy
- Email is still a viable medical marketing strategy
- Generate new patient reviews
- Start creating videos with your providers
- Create procedure based content that related to patients
- Generate leads with Google Ads and Social Ads
- Generate new patient referrals through physician outreach
- Depend on marketing analytics to make decisions